Week 13 Preparation for Prospectus Draft (Part 3)

Based on the feedback from Sweii before, some changes have made in the content of the prospectus document.

Target Audience 

The possibilities characters from the audience that would interest for this project are people that suffer with depression. Most of the projects that have chosen for the project are social awareness. Below are the example of the projects:

1) HelloJoy Company

http://lights.helloenjoy.com/

The company have designed a website by using the music from Ellie Goulding which is “Lights” and it is done by using WebGL. Following through the lyrics from the music “Lights” as below: 

“You show the lights that stop me turn to stone.

You shine it when I'm alone.

And so I tell myself that I'll be strong.

And dreaming when they're gone” 

The lyric is meaningful and keep encourage people to move on when they facing in the dark. Besides, the website is done by using WebGL and have showed out how amazing this coding in creating out the future website.

2) VOO company

https://www.thiswaslouisesphone.com/

The company have designed a website which allow user to have an awareness of cyber bully. Many teenagers feel ashamed to talk about the problem. The website have showed strong message to prevent cyber bully and the way to present the message is brilliant and interesting.

Ramin Afshar stated that the internet has become an integral part of our lives and it's not something that you can turn off or hide away.The installation shows a room full to bursting with 600 large balloons, each with a real message Louise received written on it. Louise's phone sits in the center of the room on a small platform, a small and seemingly innocuous object that in truth acts as a helpless gateway to all the hate literally hovering above it. On the This Was Louise's Phone website, visitors can take a tour of the installation to read the messages, which are now available both in English and the original French.

3) Befrienders centre

http://www.befrienders.org.my/index.html

Befrienders is the KL non-profit organization centre or website which formed by a group of professional psychiatrists and psychologists from University Hospital, Kuala Lumpur. In 1970, a group of pioneer Malaysians was concerned about the emotional well-being of the community after the occurrence of communal riots on the 13th May 1969. Until now, the movement has spread to about 40 countries and now have total 300 centres around the world. The chairman from Befriender KL has stated that the suicidal person is afraid of being labelled as weak and fears being ridiculed. The purpose of Befrienders is providing the emotional support to people who are suicidal, depressed or in despair. Befrienders always stand by the people that need help and reduce the pain the others face. From the Health Ministry survey, Befrienders are very concerned about the increase in suicides among young people in all communities and most of the suicide people are teenagers.

There are still left user journey, resources ,  risk assesement, promotion strategies and final outcome.

User Journey 

Type of testing	Detail information
W.A.O Survey	Analysis the detail information for W.A.O and how they prefer the design for the website.
Alpha Test	The graphic will be all apply in the website and the control button can click and go to next page.
Beta Test	This will be the final user testing which the website have done 80 % of the interaction.

Start from the week 3 of the September, a survey will be carried out and make some adjustment and improvement in the content of website. The timeline that will take to complete the testing is two weeks. At the week 3 of November, Alpha test will be carried out to the user to make some changes and enhancement in the website. In this stage, the website should be 50% completed which user can click the button and go through next page. Besides, the heart shape needs to be successful to be clicked and interact. The timeline for the stage will be two weeks because the interaction and the content of the website will be changed according to the feedback of the Alpha test. After that, Beta test will be carried out to the user. The progress in this stage will be included in the music and the interaction of the website is done. The timeline for the stage will be two weeks. For these two weeks, the website will be improved based on the feedback from the Beta test. In this stage, the website should be 90% done.

Resources

Item	Budget /From where	Rationale
Computer/Laptop	Borrow from ID department	To make a showcase of the website to the user
Extension Cable	Borrow from ID Department	To provide the electric
Internet Cable	Borrow from ID Department	To connect wifi and internet. For backup.
Adobe Dreamweaver	Original from laptop	To test with the coding(Three js / Javascript) and make the website go through the internet
Adobe Audition	Original from laptop	To edit and mix the sound for the website
Adobe Flash Professional	Original from laptop	To animate the final video
Adobe illustration /Photoshop	Original from laptop	To design the interface of the website
Domain	RM 90 from server freak	To insert the website and make sure it will went through online.

Risk Assesement 

Issues	Solution
Wifi Connection	-Prepare a backup internet cable. -Prepare hotspot.
Coding Error	Keep testing and debugging with coding
Failed to open computer	Prepare a backup computer

Promotion Strategies 

Before writing for the way to promote website, some research have searched through online on how to promote the website successfully. After look through the website, I have decided a few ways to promote the website.

The first method is sharing the website through the social media. With speed of the internet, the website can be spread through global and share through everyone and everywhere. Before that, the website will upload to Awwards website. After that, hash tags such as “#WeAreOne will be added in. 

The second method is creating a walkthrough video and uploads to Youtube. By this method, user can link in to the website and subscribe to the Youtube Channel. User also can drop comments easily by going through the video. 

The third method is to upload the website to Kickstarter project and set target goal to for it .Once the goal is success to be achieved, the website will be easy to be spread through online. Then, it can be shared through global again.

Final Submission 

The final outcome of the project will be an interactive website. To produce a professional website, it will need well planning strategies. Before upload the website, it will need a lot of user testing such as Alpha test and Beta test. After that, the website will be improved and enhanced based on the feedback. There will also have a backup plan for the content of the website just in case some errors have happened. The website also needs to ensure that can play through with a smooth line. Besides that, the interface design of the website need to be consistent and well flow. With that kind of method, a good and professional website will be managed to create out.  

Reference

Anon, (2016). The Web Marketing Checklist: 37 Ways to Promote Your Website. [online] Available at: http://www.practicalecommerce.com/articles/99540-checklist [Accessed 18 Aug. 2016].

Bustle.com. (2016). [online] Available at: http://www.bustle.com/articles/164714-this-was-louises-phone-digital-installation-shows-how-devastating-cyberbullying-can-be [Accessed 18 Aug. 2016].

Thestar.com.my. (2016). [online] Available at: http://www.thestar.com.my/travel/malaysia/2011/09/12/a-cry-for-help/ [Accessed 18 Aug. 2016].

Wahm.com. (2016). Website Promotion Strategies for the New Entrepreneur - WAHM.com. [online] Available at: http://www.wahm.com/articles/website-promotion-strategies-for-the-new-entrepreneur.html [Accessed 18 Aug. 2016].